Thursday, December 19, 2019

Service Delivery - 1673 Words

NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Learner: | | MKT5000-8 | Elisa Fredericks | | | Service Marketing | #5 Service Delivery | | | lt;Add Learner comments heregt; ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Faculty Use Only ------------------------------------------------- lt;Faculty comments heregt; ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- lt;Faculty Namegt; lt;Grade Earnedgt; lt;Writing Scoregt; lt;Date Gradedgt; Service Delivery The goals of this†¦show more content†¦1). Some of the reasons customer-contact service employees are vital in a company are * They are the service. * They are the organization in the customer s eyes. * They are the brand. * They are marketers. (Ahmad, 2008, p. 1) Customers Customers also have an important role in the success of a business. A business cannot be successful unless there are customers. Several work fields requires customer input for service creation such as or haircuts, annual exam, and full service restaurant. The clients input customize a standard service. The provision of the service requires the customer purchase. Customer input (information material) is necessary for an adequate outcome, but the service firm provides the service. Jobs where customer presence is required during service delivery are airline travel, motel stay, and fast-food restaurant. Customers play a variety of roles in the service experience. Some of those roles are productive resource, contributor to quality, satisfaction and value; and as competitor to the service organization. Customer as a productive resource for example, in contributing information and effort in the diagnoses of their ailments, patients of a healthcare organization are part of the service production process. If they provide accurate information in aShow MoreRelatedThe Delivery Service Of The Company778 Words   |  4 PagesOctober 19, 2015 Delivery 4 U 1111 Hospitality Blvd San Bernardino, Ca 92354 Attn: John Smith Dear Mr. Smith, Are you tired of spending the company’s funds trying to make deliveries every day? We know how hard it can be to staff the right people in order to create the service your company needs. Like any growing company, you need the right team of professionals to work hard every day. Because you are a nationalized food chain service, you have a big opportunity to branch out and make largerRead MoreThe Role Of Service For Service Delivery1165 Words   |  5 Pageseconomist described services as â€Å"cost disease† (Baumol, 1991) because at that time, service industry with low profit margin was seen as abstract performing art which heavily rely on human interaction. As time goes by, service industry is continuously growing and flourishing, people start to recognize the importance of service. Employees’ and customers’ roles in service delivery also become the center of management concern. The paper concentrates on analysing service delivery, in particular, employe es’Read MoreThe Pizza Delivery Quick ( Pdq ) Industry Service1394 Words   |  6 PagesThe Pizza Delivery Quick (PDQ) Industry service in America is considered to be a very successful market in the quick service restaurant industry. 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A question does come up why don’t the people working in Mumbi bring their own lunches to work? The answerRead MoreService Delivery and Process Design1239 Words   |  5 PagesCharity C. Robin August 1, 2012 BSBA – MM 3RD YR. MME1 SERVICE DELIVERY PROCESS The Service System The service system comprises the service delivery process and all of the supporting processes that are required in the co-creation of value for the customer. The service system is often the service organization. However, the service system can be expanded to include suppliers to whom part of the service delivery process has been outsourced and who therefore can affect the customer’sRead MoreManaging Service Delivery Individual Final Assessment Essay1563 Words   |  7 PagesPatrick John M. Tabay 19 June 2015 DHSM 303 Managing Service Delivery Individual Final Assessment 1. Service quality is a measurable set of standard established upon by a provider in delivering services to a client/customer. 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